In short
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Apple's September 2024 event brought us a series of updates on flagship products.
No revolution, mind you, but Apple continues to do what it does best: refine and improve, especially from a software point of view.
This year's focus? Apple Intelligence, which makes everything a little smarter, without radically changing the hardware.
Apple Watch Series 10: slim, elegant and full of software news
THEApple Watch Series 10 it does not distort the idea of a smartwatch, but it perfects it even further. A little thinner and lighter, with a larger and brighter display that certainly stands out. But it's the new functions related to health and fitness that steal the show, supported by WatchOS 11 and from hardware that pushes the experience to a more fluid and intuitive area.
The most interesting news:
- Slimmer design: 10% thinner, with aluminum and titanium materials that further reduce weight.
- Brighter display: up to 40% brighter, making interactions easier in all conditions.
- SiP S10 with Neural Engine: an intelligence boost that makes Siri “smarter” and improves interaction with the watch.
- Faster charging: 15 minutes for 8 hours of battery life. Not bad.
- New underwater sensors: temperature and depth for those who want to carry the Apple Watch even underwater.
- WatchOS 11: new apps like Vital parameters and dials that make the most of the new display.
Apple Watch Ultra 2 in black titanium: the perfect companion for those who never stop
THEApple Watch Ultra 2 It is not only the most robust watch Apple has ever produced, now it also has a stunning look thanks to the black titanium. But it's not just a matter of style: it's designed for those who always push to the max, thanks to a series of features that take performance to a higher level.
Here's what makes it special:
- Black titanium: an aggressive and indestructible look, with DLC coating to prevent scratches.
- Super bright display: with 3000 nits, it's Apple's brightest display, perfect for outdoor activities even under the sun.
- Improved autonomy: 36 hours with normal use and up to 72 hours in energy saving mode. No more anxiety from low battery.
- Matching straps: new Trail Loop, Alpine Loop and the Milanese knitted loop in titanium, for those who want style even in the water.
- WatchOS 11: new apps like Vital parameters, Training load And the super useful Marea app for those who love the sea.
- Customizable Action Key: start workouts, activate Shazam or the flashlight, all with a click.
In a nutshell, theApple Watch Ultra 2 is more than ready to follow you on your every adventure, whether you are a professional athlete or simply someone who never stops.
AirPods 4: now with noise cancellation and improved design
Gli AirPods 4 They don't make noise (literally, with the introduction of active noise cancellation), but they are an interesting upgrade, especially for those who love comfort and sound quality. No changes, but Apple has worked on materials, ergonomics and audio intelligence, driven by the new H2 chip.
The news that matters:
- Improved design: more comfortable, developed to better adapt to a greater variety of ears.
- H2 chip: improved audio quality and intelligent interactions with Siri.
- Noise Cancellation: finally available also on an open-ear design.
- USB-C charging case: compact and practical, with up to 30 hours of battery life.
- Eco-sustainable materials: Apple takes another step towards sustainability.
iPhone 16 and iPhone 16 Plus: nothing revolutionary, but solid
Gli IPhone 16 and iPhone 16 Plus These are the upgrades we expected. A18 chip improved, new camera features and more battery. We are not facing a revolution, but an update that makes the iPhone faster and smarter, especially thanks to the Camera control and to the improvements of Apple Intelligence.
Here's what changes:
- A18 chip: more power and better energy efficiency, ideal for games and computational photography.
- Camera control: easier and more intuitive shots and videos, thanks to the new touch control system.
- 48MP camera: dual lens with 2x telephoto lens and 12MP ultra-wide angle for macro and low-light shots.
- Action key: customizable for quick access to your favorite features.
- Improved autonomy: thanks to the redesigned interior design.
- New colors: five variants, including ultramarine blue and teal.
iPhone 16 Pro and iPhone 16 Pro Max: for real pros (or almost)
Gli iPhone 16 Pro and Pro Max are the real highlight of the event. Not so much because of the larger size or titanium design, but because of the chip's power A18 Pro and the new photo and video functions. Photography and gaming enthusiasts will find everything they need here.
Here are the news that make the difference:
- A18 Pro chip: top performance for graphics and games with hardware ray tracing.
- Camera control: even more precise and full of options for photography professionals.
- 48MP camera: with quad-pixel sensor, 5x telephoto lens and video in 4K at 120 fps in Dolby Vision.
- Titanium design: light, robust and with a larger display (6.3" on iPhone 16 Pro and 6.9" on Pro Max).
- Improved audio and video: spatial audio recordings and new options for mixing audio in videos.
- Improved autonomy: thanks to the new internal design and consumption management, battery life has significantly increased, especially on the iPhone 16 Pro Max.
- Apple Intelligence: deep integration with Apple's AI, to simplify daily life.
Conclusion: innovations yes, but calmly
If you were expecting revolutions, you might have been a little disappointed. But that's not the point: Apple played it safe, focusing heavily on software improvements and the optimization of existing hardware.
The real news comes with Apple Intelligence, which makes all of these devices smarter and easier to use.
There is no need to rewrite history every year: sometimes, refining what already works is exactly what we need.
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