New iMac with M4 chip: power, AI and vibrant colors

Apple is back to being talked about with the New iMac, and this time he does it in style, or rather, in many colors.

The iconic all-in-one gets a nice internal restyling with the M4 chip, new features based on Apple Intelligence's AI and a few productivity goodies that won't go unnoticed.

And it's also slightly cheaper.

Let's take a look at the news and the reasons why it could be the upgrade you've been waiting for.

A subtle design as always, but with more colors

First of all, yes, the colors are back. The New iMac 2024 is available in seven colors: green, yellow, orange, pink, purple, blue and silver.

Apple now expects attention to design that never disappoints, and once again it has played the color card to make an impression.

With a bold back and a softer front, the final effect is clean and cheerful, perfect for adding a personal touch to any desk.

M4, Apple Intelligence and enhanced performance

The real protagonist, however, is the chip M4. This processor, in its enhanced version, offers up to 10 cores, making it the highest-performing chip ever seen on an iMac.

But it's not just a matter of numbers. Thanks to Apple Intelligence, the new iMac also has an edge in terms of artificial intelligence.

Here are some interesting numbers to compare performance compared to the previous model:

• Up to 1.7x higher performance for everyday productivity tasks compared to the iMac with M1.
• 2.1x faster photo and video game editing, thanks to the new GPU and the unified memory that now starts at 16GB by default.
• The Neural Engine of the M4 chip is three times faster than that of the M1, making this iMac a beast for those who work with AI or simply want a system that is always ready and snappy.

Features that make the difference

If the processor is the heart, functionality is the soul of New iMac. Here are the goodies that Apple has added to make its all-in-one even more versatile:

• 4.5K Retina display with optional nano-texture: A spectacular display wasn't enough, now you can also choose nano-textured glass, which reduces reflections without compromising image quality. Perfect for those who work in bright environments.
• 12MP Center Stage Camera: Apple has taken the technology we already love on the iPad and brought it to the big screen. With Center Stage, the camera follows your movements, always keeping you in the center of the frame, ideal for FaceTime calls and professional video calls.
• Four Thunderbolt 4 ports: We're not joking here. With four Thunderbolt 4-compatible USB-C ports, you can connect just about anything: external monitors, hard drives, and devices at will. And there's also Wi-Fi 6E for a faster and more stable connection.
• Siri powered with Apple Intelligence: Siri becomes more useful thanks to new AI functions, such as Text summary And the image generation with Image Playground. And, surprise surprise, now there is also Integrated GPT chat directly in Siri to answer questions and provide support in daily activities.

Apple Intelligence: the 'personal' AI that comes to Mac (but not for everyone, at least immediately)

One of the most interesting news on this iMac M4 It is without a doubt Apple Intelligence, the artificial intelligence system that promises to bring virtual assistance to a whole new level.

With Apple Intelligence, Siri finally becomes more than a simple voice in our ears: now it is able to summarize texts, rewrite sentences and even generate images thanks to the function Image Playground.

In addition, there is Integrated GPT chat, so you can ask complex questions and get detailed answers without changing apps or platforms.

But there's a small problem: for now, this suite of advanced features is only available in American English, and only for those who live in the United States. For those in Italy (and in other countries), we will have to wait: Apple has in fact announced that Apple Intelligence will arrive From April 2025.

In the meantime, we can only watch from afar and hope that the wait will be worth it.

Prices and availability: Apple lowers the bar a bit

Apple decided to give our wallet a small gift: the prices of the new iMac have fallen slightly compared to the past.

The basic model Start now from 1,529€ (or 1,469€ for the Education sector).

If you want an iMac with a 10-core processor, the expense goes up to 1,779€, but you get a really top machine for power and versatility.

And not to forget, there is the possibility of expanding the memory up to 32GB and the SSD storage up to 2TB, for those who do not accept compromises.

Is it worth upgrading?

With the New iMac, Apple aims straight at conquering those looking for an all-in-one device to work, create and play. Thanks to the M4 chip and the Apple Intelligence suite, performance has significantly improved, and the user experience is fluid and immersive, especially for those who love multimedia.

In short, it is a machine that combines elegance, power and a pinch of innovation that never fails.

Conclusion: If you're looking for an iMac with which you can do everything without sacrificing design, the new iMac is a great upgrade.

Sure, it's not for everyone, but if you love the mix of colors and performance, Apple may have hit the mark this time again.